Use cases for Ad Verification & Monitoring Proxy
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Frequently Asked Questions
What is proxy ad?
A proxy ad refers to the practice of displaying an advertisement through a third-party website or application rather than directly on the advertiser’s intended destination. In some instances, this might be done to mask the source of traffic or to circumvent certain restrictions. However, proxy ads are often used by malicious actors, including scrapers, to inflate impressions, clicks, or other metrics, leading to ad fraud and wasted advertising budgets. Utilizing residential addresses can further obscure the origin of this fraudulent activity, making it appear as legitimate user traffic.
What is ad verification?
Ad verification is the crucial process of confirming that online advertisements are displayed correctly, adhering to compliance and industry standards, and ensuring they reach the intended audience at the right time, even when accessed through a VPN. This helps advertisers and marketplaces understand ad performance and prevent issues like invalid traffic generated by scrapers. Given the various online advertising platforms, such as Facebook, Amazon, and Google, ad verification often differentiates based on the target environment, and using residential addresses can be a factor in how traffic is analyzed and verified.
How does ad verification work?
Ad verification ensures online ads display correctly and reach the right audience, using tech to monitor placements and detect fraud like fake clicks or inflated views. It alerts advertisers to issues for resolution and also helps identify and counter scraper interference with ad metrics. Employing a VPN might mask the origin of traffic, making verification more complex, while using residential proxies can make traffic appear more legitimate during the verification process.
